Why We Do What We Do
Did you know over 80% of dogs will develop some form of dental disease in their lifetime — the same percentage fed dry food?
Nearly 60% of dogs are overweight or obese, and half of dogs over 10 will develop cancer — though sadly, many won’t even reach that age.
It’s almost as if ‘dog years’ were invented to disguise a shorter life. But we believe our dogs deserve more real years — and that starts
with what we feed them.
For too long, we’ve trusted glossy pet food bags and clever labels instead of the food inside. But ingredient lists are full of loopholes that allow brands to mislead caring owners.
Numerous studies have found pet food contains unlisted ingredients — or lacks what’s promised on the label.
In South Africa, pet food production is held to surprisingly low safety and quality standards. Behind the enticing picture of a roast chicken breast on the bag? Diseased meat scraps, starchy fillers, and extreme processing temperatures that can produce harmful carcinogens — all still sold as “premium,” “natural,” or even “organic.”
We believe pet food should be just that: real food. Not burnt brown pellets.
At The Wholesome Dog Co, we discovered the simple truth —
our dogs thrive when they’re fed real, fresh food. And every day, our customers remind us what a difference that makes. Dogs who weren’t obviously “sick” glow with new energy. Dogs given weeks to live find months or years more with their families.
It may feel like magic — but there’s no secret. Just real food, made fresh, frozen fast, and delivered to your door. Because feeding better means living better — for them, and for us.
